The closet gold rush is real on Vinted. Certain 90s labels are quietly pulling three-figure offers, sometimes in hours, while similar pieces sit. That gap is not luck. It is brand equity, era details, and timing doing the heavy lifting.
Here is the context that explains the heat : Vinted says it counts over 100 million members across more than 20 markets, after launching in 2008 (Vinted company data). The secondhand apparel tide keeps rising too : the 2024 ThredUp Resale Report projects the US secondhand market to reach 73 billion dollars by 2028, with consumers increasingly trading up to premium vintage (ThredUp 2024 Resale Report). Put simply, demand meets nostalgia. And prices follow.
Why 90s labels resell high on Vinted right now
Three drivers show up again and again. First, nostalgia cycles bring 20 to 30-year-old designs back into daily wear, from minimalist tailoring to techy street gear. Second, 90s pieces often used durable fabrics and specific construction details that age well. Finally, some brands never stopped trending : they reissue archives, celebrities pull them back into feeds, and search volume spikes.
For sellers and thrifters, that translates into a clear opportunity. Spot the right label and era signature, price with confidence, and a listing can outperform a newer equivalent. Buyers know they are not just paying for a logo. They are paying for cut, provenance, and that exact 1996 look no current drop nails.
There is a catch. Not every old tag equals value. Without model names, fabric notes, or proof of authenticity, a strong piece can languish. The good news : the brands below tend to hold their own on Vinted when condition and details line up.
90s brands that consistently command strong prices on Vinted
What follows is a practical, seen-in-the-wild short list. It focuses on labels and product lines that typically attract fast interest and premium offers for 90s-era items, especially in clean, original condition with complete tags.
- Prada and Miu Miu : nylon backpacks, shoulder bags, and Linea Rossa outerwear with period hardware and factory tags.
- Jean Paul Gaultier : mesh tops, cyber prints, and tailored pieces from the mid to late 90s, with intact size and fabric labels.
- Versace and Versus : bold prints, vintage denim, and 90s-made leather accessories with authentic Medusa hardware.
- Helmut Lang : denim, nylon parkas, and minimalist tailoring labeled “Made in Italy” or “Made in Austria”.
- Diesel and Miss Sixty : early jeans cuts, leather jackets, and logo-heavy belts from the late 90s Y2K crossover.
- Nike ACG and Adidas Equipment : performance outerwear, fleece, and trail footwear with era-accurate tags and triangles.
- The North Face and Patagonia : 90s-made fleeces, puffers, Synchilla and Gore-Tex shells with original zips and pulls.
- Stone Island and C.P. Company : garment-dyed outerwear with correct 90s badges, buttons, and inner labeling.
- Burberry and Aquascutum : 90s trench coats with classic checks, complete lining, and period label placements.
- Ralph Lauren Stadium, Tommy Hilfiger, Fila et Kappa : sport-influenced pieces, big logos, sailing and racing lines.
Common mistakes and how to avoid them when listing 90s pieces
One frequent slip is skipping the era specifics. On Vinted, buyers search by decade cues. Include the approximate year range, the exact line name, and close-ups of labels. Shot-for-shot : front, back, collar, cuffs, hem, zips, inside tag, and any wear.
Second mistake : pricing only by memory. Benchmark with sold listings on several platforms, not just active asks. Then anchor your price to condition tiers. Light pilling, repaired seams, or replaced buttons belong in the description with plain language. Hidden flaws ruin trust and kill repeat sales.
Third : missing measurements. 90s sizing runs wildly. Add chest, shoulder, sleeve, waist, rise, inseam, and total length, taken flat. Returns are rare on Vinted, so clear measurements reduce messages and help justify a premium list price. It feels basic, yet it is definetly a conversion booster.
How to verify authenticity and time your Vinted sale
Authenticity starts with materials and hardware. Prada nylon should feel dense and hold shape, with even stitching and clean enamel logos. Stone Island badges from the 90s have consistent embroidery and correct back buttons. For The North Face, match the era to zip brands and inner care tags. Cross-check serials and label fonts with brand-specific communities or reference sites before you list.
Timing nudges price too. New-season spikes often lift demand for outerwear in September and October, and partywear in November and December. When you relist, refresh photos in daylight and update keywords that match current searches like “90s”, “vintage”, “archival”, and the precise model name. Bundle options work well for denim and sportwear sets.
Two data anchors point to the momentum behind all this. Vinted’s growth since its 2008 start shows how mainstream resale became in Europe and beyond (Vinted). And the ThredUp 2024 Resale Report signaling a 73 billion dollar US secondhand market by 2028 underlines that premium vintage has room to run (ThredUp 2024). For 90s labels with the right tags and condition, that translates into steady appetite and real pricing power on Vinted.