Chestnut stays iconic, Chocolate is the upgrade, and quiet Grey wins the city. See the winter UGG colors trending now and how to pick yours without a miss.
UGG boots are back on every sidewalk the minute temperatures drop, and this season the color story is clear. Chestnut still leads wishlists, deeper Chocolate is the new crush, Black returns for sleek commutes, while soft Sand and balanced Grey round out the most requested shades for winter outfits.
Why these hues now. Retail drops lean neutral to match layered wardrobes, social feeds push cozy classics, and styling feels easier in low contrast tones. Add one cultural nudge : Pantone named “Peach Fuzz” the Color of the Year 2024 in December 2023, a gentle peach that pairs effortlessly with warm browns like Chestnut and Chocolate.
Trending UGG colors this winter : Chestnut, Chocolate, Black, Grey, Sand
Here is the snapshot shoppers wanted. Chestnut remains the everyday favorite because it blends with denim, cream knitwear, trench coats. Chocolate landed as the richer twist, a shade that looks premium with camel coats and dark denim. Black supports tailored looks and rainy days, especially on platform slippers or Ultra Mini boots for a compact line. Grey gives a cooler read with charcoal wool and silver accessories. Sand, lighter than Chestnut, keeps outfits airy even in January.
Demand is not a fluke. The Lyst Index for Q3 2023 listed the UGG Classic Ultra Mini among the global top 10 women products, a reminder that core colors tied to that silhouette keep momentum. The interest then carried into the holiday period across 2023 and 2024, as capsule wardrobes favored neutrals that do not date fast.
Color also follows the cosy mood of the moment. Soft browns and greys echo the quiet luxury palette seen across ready to wear in late 2023. That is why Chocolate now feels like the upgrade to Chestnut rather than a detour.
What is new this season : deeper browns, off white accents, and one pop
Retailers spotlight deeper browns named Chocolate or Espresso on Ultra Mini boots and Tazz or Tasman slippers. The shade tightens the silhouette and hides daily scuffs better than lighter tones, a small win when streets are wet.
Off white and cream show up as winter brighteners. Think Natural or Pearl, paired with oatmeal knits or grey wool. They read clean, even a little dressy, if you protect them with a water repellent spray right out of the box.
A single accent coloor is also circulating in editors picks. Cherry red accessories trended through late 2023, so a muted red or burgundy UGG can slot into that idea without clashing. It is not the mass choice, yet it photographs strong and lifts neutral coats.
How to choose your UGG color : quick map for real life
Color should fit climate, closet, and care routine. If the daily route includes rain or slush, darker colors win. If the wardrobe is already heavy on black, a brown boot softens the look. If outfits are beige on beige, Grey adds contrast without shouting.
- Go Chestnut for the most versatile pairing with blue denim, cream knits, beige coats.
- Pick Chocolate when you want a richer neutral with camel, navy, dark denim.
- Choose Black for city trousers, black leggings, monochrome layers.
- Try Grey to cool down beiges and match charcoal tailoring or silver accessories.
- Use Sand or Natural to brighten winter looks, then protect with spray to keep them crisp.
Pantone’s “Peach Fuzz” for 2024 nudges outfits warmer. That is why Chestnut and Chocolate feel so right next to apricot scarves, terracotta beanies, even blush puffers. The tonal match makes styling quicker on dark mornings.
Care by color : keep the shade you love looking new
Neutrals last longer when sealed early. Apply a water and stain repellent on day one, let dry fully for 24 hours, then repeat once for deeper protection. Darker colors like Chocolate mask marks, but salt can still leave a ring, so wipe with a damp cloth as soon as you get home.
Light shades like Sand or off white need gentler cleanup. Use a suede brush and a small amount of specialized cleaner, working in one direction so the nap stays even. If a coffee splash happens, blot not rub, then brush once dry.
Rotation helps. Alternate pairs every other day so moisture can evaporate, which keeps the color surface even and the shape crisp. Store away from direct heat to avoid fade lines, especially on Grey and Sand.
Last piece of the puzzle. Trend colors change by degree, not by revolution. With the 2024 appetite for warm, soft tones visible across fashion calendars and Pantone’s signal set in December 2023, the safe bet is simple : anchor with Chestnut or Chocolate, add Grey or Black for polish, and bring in one lighter pair for lift when skies stay heavy. The result looks current without chasing every drop.