Circle the date right now. In France, Black Friday 2025 takes place on Friday 28 November 2025, the day after the American Thanksgiving. Most major retailers will stretch promotions across a full Black Week, then push one last wave on Cyber Monday.
That second milestone arrives on Monday 1 December 2025. Expect early drops from Monday 24 November, peaks on the Friday, and a tech‑heavy encore the following Monday. The calendar is clear, the window is tight, and yes, timing changes everything for the best price.
Black Friday 2025 in France: date, calendar and key shopping windows
The main day is Friday 28 November 2025. In practice, the big names start lowering prices from the start of the week and publish lightning offers in the hours leading into Friday morning.
Cyber Monday lands on 1 December 2025. Historically, this slot favors electronics, connected home and software subscriptions, while fashion leans hard on the Friday. Brands also run limited restocks during the weekend.
Scale matters. France counts tens of millions of online shoppers, a mature audience that piles in during major events. Fevad and Médiamétrie reported 42 million e‑shoppers in 2023 in France, a level that sustains intense competition and real opportunities for patient buyers (Source : Fevad et Médiamétrie, Observatoire des usages 2023).
Prices, rights and what changes the game in France in 2025
The law frames how discounts are displayed. A strikethrough price must refer to the lowest price applied in the 30 days before the promotion, a rule stemming from the European Omnibus directive and enforced in France by the DGCCRF. This helps spot fake deals at a glance (Source : DGCCRF, directive Omnibus).
Buying online comes with a minimum 14‑day right of withdrawal in the European Union. That countdown starts when the package is received and allows a return without giving a reason, aside from exceptions like personalized goods or perishable items (Source : DGCCRF, droits de rétractation).
Goods also benefit from a two‑year legal conformity guarantee in France. If a product fails or shows a hidden defect, the seller must repair, replace or refund within that legal framework, no extended warranty required to assert your rights (Source : Service‑Public.fr, garantie légale de conformité).
When to click: finding the best moment between Black Week and Cyber Monday
Most shoppers rush at dawn on Friday. Smart move, yet not the only winning play. Retailers usually test prices on Tuesday and Wednesday to gauge appetite, then unlock their deepest cuts at two moments : midnight to 10 a.m. on Friday and the last hours of Cyber Monday for tech and software.
Stock evaporated fast last year. Across markets, online demand spiked hour by hour and similar patterns repeat each season. In the United States, Adobe Analytics measured 9.8 billion dollars spent online on Black Friday 2023, a signal of the global momentum and the speed at which top products sell out during these events (Source : Adobe Analytics, 2023 Holiday Online Shopping).
There is a trap though. Some references drop early in the week and never get cheaper on the Friday. The tell is stable stock and a price aligned with the 30‑day low. When a basket shows that rare trio price, availability and a trusted seller waiting can cost more than buying right away. Good deals rarely ask for a second occassion.
Checklist for Black Friday 2025 in France: save money without stress
Here is a compact plan built for real life, from prep to checkout, aligned with French rules and the 2025 calendar.
- Create alerts on specific product pages from Monday 24 November and track the 30‑day reference price shown on the product sheet.
- Compare the same model numbers across two or three retailers, not similar names. Small letters change specs and guarantees.
- Prioritize sellers that state delivery dates and return labels upfront. The 14‑day withdrawal applies, but prepaid return is a retailer choice.
- Use payment by card or a wallet with buyer protection and enable strong authentication for each order.
- Check the legal conformity guarantee for two years and keep invoices in your mailbox or cloud for proof.
- Watch restocks late Friday evening and on Cyber Monday 1 December for consoles, GPUs and premium headphones.
- Bundle accessories only if the bundle lowers the known 30‑day total price. Otherwise buy items separately.
A short, focused shortlist beats a long wishlist. Two or three precise targets, tracked from the start of the week, usually outperform impulse browsing on the big day.
Mark the calendar : Black Week from Monday 24 November, Black Friday on 28 November 2025, Cyber Monday on 1 December. Add alerts, verify the reference price, and let the legal framework in France secure the rest.