Black Friday 2025 lands on Friday 28 November, and beauty is set to be the hot cart-filler again: hair tools that rarely drop in price, prestige skincare sets, fragrances that sell out before lunch. This guide zeroes in on the best offers to watch and the smarter ways to actually pay less.
Shoppers want two things now: trusted brands at real discounts, without spending hours scrolling. Expect fast-moving doorbusters on Dyson and Shark hair stylers, 30 to 50 percent markdowns on select skincare and makeup, and gift sets that bundle full sizes with minis for a lower per-milliliter price. No fluff here – just where the value sits and when to click.
Black Friday 2025 beauty deals : where value concentrates
The main idea is simple: big beauty savings concentrate in a few places and a few product types. Retailers push limited-day doorbusters and bundle-led value. Fragrance gift sets and pro-favorite hair tools draw the fastest sell-outs, while retailer exclusives and house brands often reach the steepest markdowns.
Many shoppers hit a common snag: chasing viral products that almost never discount. A better route is to target bundles, limited editions and retailer collections, then stack loyalty perks. For context, Sephora advertised 30 percent off its Sephora Collection during its 2023 holiday offers, while Ulta’s Black Friday 2023 ad promised “up to 50 percent off” on select items. Those patterns tend to repeat, just with new SKUs.
Here’s where the strongest offers typically surface, and what they usually look like based on recent holiday seasons :
- Sephora : daily drops and bundles, frequent 30 percent off Sephora Collection, value sets that beat single-item prices.
- Ulta Beauty : “Beauty Busters” up to 50 percent off select makeup, hair tools and skincare, plus stackable rewards.
- Amazon : fast lightning deals across mass and salon brands, strong pricing on tools and grooming kits.
- Target et Walmart : competitive pricing on mass beauty, hot hair dryers and trimmers, easy in-store pickup.
- Nordstrom et Macy’s : premium fragrance coffrets, designer skincare sets, price-matched offers.
- Boots, Lookfantastic, Cult Beauty, Douglas, Marionnaud : Europe-focused bundles, calendars, and sitewide codes.
- Brand sites (The Ordinary, Kiehl’s, Laneige, Olaplex, Paula’s Choice) : short, sitewide codes or tiered spend bonuses.
How to avoid the traps and get the real savings
Impulse clicks drain budgets. A calmer plan wins: wishlist three must-have items per category, then track only those. Hair tools first, because the headline cuts appear early and stock swings. Fragrance sets later in the weekend, when department stores price-match each other. Skincare? Value sets and jumbo refills usually beat single-item promos.
Concrete moves help. Join loyalty programs a week ahead to bank members-only codes. Screenshot prices before 28 November to trigger price adjustments if a retailer offers them. Pay with a card that adds return or purchase protection, especially on electronics like stylers. One more tactic that pays off: refurbished-direct tools from manufacturers, clearly labeled and warrantied, typically undercut new models without sacrificing performance.
An example that repeats year after year: a salon-grade dryer discounted to under the mid-range mass model price. Shoppers grab the pro tool, and the mid-range sits. That’s the quiet upgrade window worth taking.
Numbers that set expectations for 2025
Beauty demand did not cool last year. Circana reported that U.S. prestige beauty sales reached 31.7 billion dollars in 2023, up 14 percent year over year (report published January 2024). That sustained appetite is why retailers pack November with value sets and limited deals that move fast.
Online momentum also matters. Adobe Analytics measured a record 9.8 billion dollars in U.S. online spending on Black Friday 2023 (Adobe Digital Insights, November 2023). High traffic concentrates the best offers into shorter windows – once inventory flips, the price goes back up.
Shopify’s 2023 Black Friday-Cyber Monday weekend hit 9.3 billion dollars in global sales across its merchants (Shopify newsroom, November 2023). The signal for beauty fans is clear: limited promos and bundles will sell through. Waiting for deeper cuts on cult items often backfires – the shade, the set, the limited colorway disappears.
Timing the buy : makeup, fragrance, hair tools
Hair tools usually see the first and sharpest drops early Friday morning, sometimes even Thursday evening. That window is small. If a brand pushes bundles instead of a straight cut, compare the accessory value to last month’s price and decide quickly.
Fragrance sets tend to normalize across department stores by Friday afternoon as price-match systems engage. If a favorite is in stock Saturday, it often holds through Sunday, then risks selling out on Monday when sitewide codes kick in. Perfume advent calendars sell fast – definitly not a last-minute buy.
Makeup and skincare fluctuate more during Cyber Weekend. Expect rotating daily deals, with sitewide codes on Cyber Monday that can beat Friday’s item-level promos for smaller baskets. Refill sizes and multi-step kits usually deliver the best per-use cost, especially when a loyalty voucher stacks cleanly on top.