From Kylie to Kendall, the bags seen on A‑listers shape what sells next. Here are the celebrity sac à main trends, proven by data, and how to shop them smart.
Celebrity handbag trends : what stars carry right now
Spot a bag on Kendall Jenner or Hailey Bieber and it shows up on city streets days later. The Row Margaux, Bottega Veneta Andiamo, Saint Laurent Le 5 à 7, Gucci Jackie 1961, Prada Cleo, Miu Miu Wander – these pieces keep popping up in paparazzi frames and airport looks. That is the signal fans search for, then retailers feel the heat.
The pattern is clear : discreet shapes with structure, clean hardware, rich leather or plush matelassé. Sofia Richie Grainge leans classic with Hermès Kelly, Dua Lipa swings between Prada and Miu Miu, and Rihanna breaks the script with vintage Dior Saddle. Celebrity styling nudges trends from runway to real life with surprising speed.
Data check : when a bag goes viral, the numbers follow
There is a business story under the gloss. The personal luxury goods market reached €362 billion in 2023, up 4 percent year on year, according to Bain et Company et Altagamma’s Fall 2023 study. Leather goods stayed a growth engine, because bags scale fast when a design hits.
Mass appeal can spark too. Lyst’s Year in Fashion 2023 named the Uniqlo Round Mini Shoulder Bag its Product of the Year – a simple crossbody that quietly outsprinted designer icons after TikTok love and celebrity sightings. Virality travels both luxury and high street.
Resale proves staying power. ThredUp’s 2024 Resale Report projects the global secondhand apparel market to hit 350 billion dollars by 2028, with accessories such as handbags among the most consigned categories. On the high end, a Hermès Himalaya Birkin 30 set a record at Christie’s Hong Kong in May 2017 at HK$2.94 million, a reminder that celebrity aura plus rarity can send prices sky‑high.
How to choose the right trendy bag without the celebrity price tag
The main idea lands quickly : aim for silhouettes celebrities repeat, then adapt for budget and lifestyle. Many readers ask for a simple route, not a closet full of logos.
A common mistake is chasing micro‑trends in colors that fade by next season. Another is ignoring proportion. The same bag looks different on a 5’2″ frame versus a 5’10” one. Think how Taylor Swift pairs compact top‑handles with coats – scale matters in photos et in person.
Here is a tight playbook that works beyond a single season.
- Start with a shoulder hobo or small top‑handle – the shapes most seen on Kendall Jenner, Hailey Bieber, Dua Lipa.
- Choose neutral leather first : black, chocolate, tan. Then add one pop tone if needed.
- Watch the resale index for durability : Chanel Classic Flap, Hermès Kelly, The Row Margaux, Bottega Andiamo keep demand steady.
- Test the vibe under 30 dollars with the Uniqlo Round Mini Shoulder Bag before committing to a designer twin.
- Mind comfort : strap drop, weight, and phone fit. If it pinches or slips, you will not carry it – no matter the hype.
From runway to street : why these sac à main moments stick
The middle of the story sits in repetition. When a celebrity carries the same bag across off‑duty looks and night shots, the image forms a habit for the audience. Consistency builds desire, not one‑off seeding. That is why The Row Margaux keeps trending – quiet lines, daily usability, and a steady stream of sightings.
There is also timing. A new season drop lands, stylists place it on two or three high‑visibility names, then search surges. Retailers respond with restocks, while content creators push reviews. By week two, we see street style echo. By month three, resale signals which colors last. Miss that window and a launch can fade, definitly.
So the missing piece is a filter. Before buying, check three quick cues : repeat celebrity wear, a track record in the resale market, and a shape that fits daily routines. When those align, the bag moves from moment to keeper – and the celebrity trend turns into your signature, not a splurge you regret.