Emily in Paris and that mysterious beauty house everyone googles
One question keeps booming after every binge of “Emily in Paris” : what is the beauty house featured in the show? The glamour is unmistakable, the branding looks real, and the storylines orbit around a chic French maison that steals scenes as surely as the Eiffel Tower.
The series blends fictional labels with real Parisian institutions, so the line gets blurry fast. Emily works in marketing at a boutique firm, pitches luxury clients, and navigates the politics of French heritage brands. That is the setup. The beauty universe that viewers notice – perfumes, campaigns, soirées – springs from this fabric.
The screen clue that unlocks the name
Here is the pattern: episodes attach the beauty story to a single French maison, led by a charismatic owner, and woven through seasons. The brand appears in campaigns, launch parties, even arguments at the agency. Viewers catch the logo, the bottles, the moody ads, and start to wonder if the label is available to buy.
The series itself is now part of pop culture. Season 1 landed on Netflix on 2 October 2020, Season 2 arrived on 22 December 2021, Season 3 on 21 December 2022, and Season 4 rolled out in two parts in 2024. Across that timeline, the same fictional beauty house returns as a storyline engine.
Fans also spot the setting around the Savoir office courtyard, filmed at Place de Valois just by the Palais-Royal. Campaign scenes jump between glossy hotel salons and galleries standing in for a headquarters. That is on purpose – the show paints a world, not a single adress.
The name you are looking for: the beauty house in “Emily in Paris” is “Maison Lavaux”, a fictional perfume house headed by Antoine Lambert, played by William Abadie. It anchors perfume campaigns in Season 1 and resurfaces when storylines need a luxe French spark.
What Maison Lavaux does in the show – and why it feels real
Maison Lavaux functions like a true Parisian perfume institution. It commissions provocative ads, debates creative direction with the agency run by Sylvie Grateau, and hosts soirées that feel ripped from Right Bank calendars. Viewers latch onto the mix of heritage aura and modern provocation because that is exactly how many French maisons position themselves.
The creative tug-of-war is a recurring device. A bold concept lands, the team argues, and a statement campaign goes live. That rhythm mirrors how beauty and fragrance brands actually brief agencies in Paris. It reads authentic on screen without naming a real corporate client.
Quick facts, at a glance :
- “Maison Lavaux” is a fictional perfume house central to Season 1 storylines and referenced again in later seasons.
- Antoine Lambert, its owner, is portrayed by William Abadie.
- Agency scenes tie the brand to the Savoir office location at Place de Valois, near the Palais-Royal gardens in the 1st arrondissement.
- The show’s first three seasons dropped in 2020, 2021, and 2022, keeping the maison present across multiple arcs.
How to get the same Paris beauty vibe in real life
No, you cannot shop “Maison Lavaux”. But the mood is easy to chase in Paris. Start with historic perfume and beauty houses that shaped the city’s identity and still welcome visitors.
Guerlain’s flagship at 68 Champs-Élysées lives up to the myth, with a perfume library and gilded salons. The house dates to 1828 and still crafts bespoke scents. Fragonard’s Musée du Parfum near Opéra hosts free exhibits and boutiques – the brand was founded in 1926 and leans into artisan storytelling. For skin care rituals, Carita’s Maison de Beauté at 11 rue du Faubourg Saint-Honoré reopened after a deep renovation in 2022, offering facials and hair services in a townhouse setting that feels almost cinematic.
That is the bridge the show builds: a fictional maison threaded through real Paris backdrops. If the episodes sparked curiosity, map a short walk from the Palais-Royal arcades to rue Saint-Honoré, then cross to the Champs-Élysées for a late afternoon visit. You get the aesthetic, the heritage, and the sensory hit that “Emily in Paris” uses as its storytelling fuel – without waiting for the next season drop.