British wax jackets meet Copenhagen cool. The Ganni x Barbour collection takes the legendary Barbour silhouette and injects it with Ganni’s easy energy, landing as outerwear you actually want to live in right now.
The collaboration has returned across multiple seasons since an initial capsule announced in 2020, mixing waxed cotton and quilting with bolder shapes and fresh details. Why this pairing matters is simple : Barbour, founded in 1894 in South Shields, built its reputation on repairable gear and a re-waxing service in place since 1921, according to the brand’s archives. Ganni, meanwhile, set public goals to cut absolute carbon emissions by 50 percent by 2027 and stopped using virgin leather from 2023, as stated in the label’s Gameplan reporting. Function and responsible intent sit in the same closet.
Ganni x Barbour collection : what lands on your back right now
The main idea follows a clear brief : keep Barbour’s toughness, add Ganni’s personality. Expect oversized quilted jackets with curved hems, boxy waxed styles with exaggerated collars, soft checks inside, and detachable hoods that make city rain feel less like a chore.
Silhouettes keep movement in mind. Many styles are cut roomy for layering, so a chunky knit goes underneath without a fight. That is a relief in real weather when a fitted coat becomes the enemy after one commute.
Color is considered, not shouty. Deep olives, inky navy, and earthy browns do most of the work, with select seasonal tones and contrast bindings turning a classic into something you will actually reach for. The effect : familiar, but a little cheeky.
Materials, care and the facts behind the promise
Here is the practical side. Barbour’s signature is waxed cotton that shrugs off rain and ages with patina rather than peeling. The company’s care guide recommends re-waxing about once a year, subject to wear, to maintain water resistance. That routine can extend a jacket’s life for decades.
The collaboration taps that same backbone. Expect traditional outer fabrics from long-time suppliers and tough hardware, then Ganni’s trims and shapes layered on top. Quilted options often use recycled padding in line with each brand’s responsibility standards, detailed item by item on product pages.
Repair and circularity play a role as well. Barbour runs a repair and re-wax service established in 1921, and the brand’s Re-Loved initiative, launched in the UK in 2019, takes back worn jackets for refurbishment and resale. Ganni has used its platform since 2020 to trial next-gen materials and published its target to halve emissions by 2027. These are brand-stated figures and timelines, offering more than marketing fluff.
Where to buy Ganni x Barbour et how to make it work every day
The collection drops through Ganni and Barbour direct channels and selected retailers, with seasonal restocks varying by region. If a specific cut is on the wishlist, set alerts and move quickly. Capsules tend to sell through sizes fast when the weather turns.
Fit tips help. Waxed styles feel structured at first, then relax with wear. If layering a hoodie or thick knit, consider one size up. Quilted styles wear lighter and can be closer to true size for a clean line over shirting and blazers.
Styling stays effortless. A waxed jacket with crisp denim and loafers reads office ready. The oversized quilted coat over wide-leg trousers and trail sneakers handles weekend miles. On downpour days, add a fisherman beanie and let the jacket do the job it was built for. It looks better with scuffs, which is kind of the point.
One last nudge. If durability and a lower impact wardrobe are non-negotiable, this collaboration lines up with that checklist in a tangible way. Barbour’s century-old service model meets Ganni’s public climate targets, and the result definitly feels designed for repeat wear, not a single season fling.
Sources : Barbour company history and care guidance, Barbour Re-Loved program announcements, Ganni Gameplan responsibility reporting and brand communications from 2020 to 2023.