Alpine runs meet street energy. The H and M x Perfect Moment collection drops the luxe ski look into everyday wardrobes while staying built for real snow, real cold. It landed globally in early February 2023 on hm.com and in selected stores – a designer-inflected capsule with technical pieces and statement silhouettes for sports d’hiver.
Here is the quick context that matters. Perfect Moment began in Chamonix in 1984 under filmmaker Thierry Donard, known for steep lines and speed. The brand picked up a pop-culture boost in 2022 when Priyanka Chopra Jonas and Nick Jonas invested. So this partnership balances heritage performance with high-street access, answering a simple question : can one capsule deliver slope function and après style without the luxury price tag?
H and M x Perfect Moment : designs, fabrics, and the look
Visual codes come first. Think chevron stripes, sharp color-blocking, and the Perfect Moment star. The capsule mixes insulated puffers, compressive ski suits, flared snow pants, ribbed base layers, and chunky knits. Accessories round it out with beanies, quilted mittens, and padded scarves – the kind you see on lift lines and in the city.
Construction reads practical. Panelled knees for movement, high collars that seal out wind, inner snow gaiters, and zip pulls easy to grab with gloves. Jackets sit slightly cropped or cocooned, pants lean boot-cut or bibbed, and the catsuit is cut to sculpt without pinching. Colors stay photogenic : optic white, racing red, deep navy, black with crisp stripes.
The promise is everyday wearability that can still ride a chair. Pieces move from morning ice to late-night city walks with the same statement finish, which is the sweet spot many readers look for right now.
Does it perform on snow ? What the slopes and stats say
Interest in the mountains is not niche. U.S. ski areas logged 65.4 million visits in the 2022-2023 season, up 6.6 percent year over year according to the National Ski Areas Association. More people on lifts means more demand for gear that works – and looks sharp in photos.
Performance here hinges on insulation balanced with mobility. Quilted puffers trap warmth yet remain light enough to layer under a shell. Stretch-woven pants help with boot buckles and kick turns. Base layers wick fast so sweat does not chill at the top station. These are pragmatic choices for variable winter days when a bluebird morning turns windy by noon.
The collaboration also respects Perfect Moment’s alpine DNA. The star motif is not just branding – it is a visibility cue against whiteout backdrops. High-contrast panels signal movement for group rides or ski-school meetups. And yes, the silhouettes stay camera-ready, because half the fun of sports d’hiver lives in the lodge and on the feed.
How to choose your H and M x Perfect Moment gear for the season
Starting point : what problem are you solving – cold, wet, or mobility. Then build from the skin out. A quick fit session at home saves headaches on the mountain.
Here is the checklist that readers keep saving :
- Layering plan : pair a close, wicking base with an insulated mid and a weather shell. Remove or add as temps swing.
- Fit test : bend, reach, crouch. Nothing should lift at the back or pinch at the hip. Try with your intended mid-layer.
- Pant-to-boot match : flares sit clean over alpine boots, bibs seal better in deep snow days.
- Warmth strategy : windy resorts favor higher collars and storm cuffs. City wear calls for lighter quilting.
- Visibility : choose high-contrast colors for cloudy days and late lifts – safety and style in one hit.
- Care routine : close zips, turn inside out, cold wash, low tumble or air dry. It keeps loft alive and colors crisp.
Availability, sizing and where to find it
The capsule launched in early February 2023 and appeared on hm.com and in selected H and M stores across multiple markets. Stock varies by country and season, so timing your search matters. Product pages list composition, care, and return windows – scroll these details before checkout.
Mens and womens lines come with a broad size run, cut to layer without bulk. If between sizes, many shoppers size up for mid-layer room – a simple trick that pays off when temperatures drop.
One last note for planners. Perfect Moment’s origin story dates to 1984 and still anchors the look. That heritage meets fast-access distribution via H and M, which is exactly why this collaboration keeps trending every winter. A truely hybrid answer to modern sports d’hiver – performance where you need it, polish where you want it.