Chanel’s latest show in Paris: prints set the tone
Prints took the spotlight at Chanel’s latest runway in Paris, shifting the eye from classic tweed to fluid motifs that moved with each step. The effect was immediate: airy silks, graphic patterns and reworked camellias reframed familiar codes for a season built on motion and light.
Context helps. The show arrived in the late stretch of Paris Fashion Week Spring-Summer 2025, which ran from 23 September to 1 October 2024 according to the Fédération de la Haute Couture et de la Mode. It also landed months after Chanel confirmed in June 2024 that Virginie Viard would exit the house, a transition closely watched across the industry. In this climate, a print-forward message reads as both continuity and fresh energy.
What Chanel’s printed looks say right now
The main idea is clear: prints are carrying the story this season. Lightweight dresses and chiffon blouses were marked by crisp stripes and softened florals, while refined daywear introduced subtle logo plays that read polished, not loud. Color stayed sunlit and wearable, with whites and blush tones letting motifs breathe.
There is a pattern to Chanel’s pattern work. Camellias appeared in gentler scales, often blurred or layered, a way to keep heritage alive without feeling retro. Graphic checks nodded to the brand’s modernist ties that came through strongly in Spring-Summer 2024, when Chanel celebrated the Villa Noailles in Hyères with geometric references during the 3 October 2023 show. That lineage still anchors the eye.
Numbers also frame why prints matter. The personal luxury goods market reached 362 billion euros in 2023, up 4 percent year on year at current exchange rates, according to Bain et Company and Altagamma. Chanel’s own revenue rose 16 percent in 2023 to 19.7 billion dollars, with operating profit at 6.4 billion dollars, the company said in May 2024 as reported by Reuters. In a market growing by design, visual novelty that aligns with house codes often converts attention into sales.
How to read – and wear – the new Chanel printed pieces
One observation keeps surfacing: scale decides everything. Small-scale florals and tight stripes skew city-ready and play well with tailoring. Larger painterly prints feel best on fluid midis or longline tops that can move. That balance is where the collection lives.
Common mistakes are easy to avoid. Mixing multiple statement prints at once tends to drown Chanel’s linework. Pairing a printed silk shirt with sharp black trousers keeps the silhouette clean. Another miss: leaning only on color matching. Texture counts more here. A matte tweed jacket against a lustrous printed dress grounds the look without heaviness.
A concrete example works better than theory. Take a bias-cut silk dress in a washed camellia motif. Add the season’s low-heel Mary Janes and a minimal chain belt. The print breathes, the accessories whisper. For day, swap in a cropped cardigan in ivory and a structured tote. Nothing fights for attention, which is the point.
Why all this focus on prints, now? After a leadership change announced in June 2024, each runway becomes a litmus test for continuity. Print is a precise tool: it can refresh a silhouette without discarding it. When the motif is familiar but the placement shifts, loyal clients feel seen, new customers spot a way in. That rhythm echoes how Chanel has navigated recent seasons, from the geometric signals tied to Villa Noailles in October 2023 to the sunlit ease that defined the latest outing.
There is one missing piece many shoppers quietly ask about: durability in the wardrobe. Printed silks can feel fragile. The solution is styling rotation. Wear the statement pieces for impact, then lean on neutral layers for repeat use. The print stays special, the outfit stays practical. It sounds simple, and yes, it often is. Even if that feels almost too easy to beleive, the runway showed exactly that approach in motion.