From The Row Margaux to Bottega Veneta Andiamo, see which celebrity-backed It bags will rule 2025, with hard data on resale value and brand heat.
One glance at a red carpet exit or a pap shot outside Pilates, and the next It bag is crowned. The 2025 roster is already taking shape on celebrity arms – understated shapes, soft structure, and quiet polish leading the pack. Think The Row Margaux, Bottega Veneta Andiamo, Miu Miu Arcadie, Loewe Squeeze and Gucci Jackie 1961 – all primed by constant A-list rotation.
Why that matters now : celebrity carry drives search and sell-through faster than any ad spend, and the data backs the brands most likely to win. The Lyst Index through 2024 consistently ranks Prada, Miu Miu, Loewe and Bottega Veneta among the hottest brands worldwide, while Rebag’s 2023 Clair Report shows Hermès bags retaining an average 116% of retail on the secondary market, with Chanel at 87% and Louis Vuitton at 82% – a reminder that star power and long-term value can meet in one handle.
It bag 2025: when celebrities point, demand follows
The main idea looks simple: celebrities set tempo, then everyone else catches up. The problem is choice overload. New drops hit weekly, resale prices shift daily, and a misstep can age fast. Shoppers want a bag that delivers status now and staying power next season.
Observation first. The silhouette getting the most attention is wearable – medium top handles or shoulder hobo styles that hold a phone, charger, small notebook. No logos shouting from across the street. Clean hardware, saturated but classic color, supple leather. It reads premium in photos without trying too hard.
There is also a timing clue. When a style appears on multiple high-visibility women within a few weeks – often across fashion cities – searches spike and waitlists form. That is the window where a 2025 It bag starts its climb.
Celebrities and the models they are pushing into 2025
Names keep repeating in street photos and event exits. The Row Margaux has become the quiet-luxury north star, seen on Kendall Jenner, Jennifer Lawrence and Zoë Kravitz, turning a roomy top-handle into a power signal. Bottega Veneta’s Andiamo – carried by Rosie Huntington-Whiteley and Julianne Moore – brings intrecciato craft plus a soft, easy shape that moves from day to dinner.
Miu Miu’s Arcadie taps the brand’s playful seriousness that caught fire in 2023 – a structured mini that still feels practical in hand. Loewe’s Squeeze – a newer star in 2024 – puts the house’s artisanal twist on a curved shoulder bag, a sweet spot for editors and célébrités alike. At the heritage end, Gucci’s Jackie 1961 and Celine’s Triomphe continue to earn camera time, powered by ambassadors and a steady stream of appearances that keep them front row.
Why these and not louder options from the same houses. Because the trend leans tactile and functional. The camera loves leather that collapses just a bit, a top handle that tucks into the elbow, and a shoulder drop that actually sits on a coat. Viewers clock that practicality instantly.
What the numbers say about momentum and value
For brand heat, Lyst’s 2024 quarterly rankings repeatedly place Prada, Miu Miu, Loewe and Bottega Veneta inside the global top 10 – a mix of search, product views, and sales that correlates tightly with celebrity exposure across weeks, not months. That keeps these labels at the front of 2025 shortlists.
For value, Rebag’s 2023 Clair Report gives a reality check. Hermès bags retained an average 116% of retail on resale, Chanel 87%, Louis Vuitton 82%. Those percentages explain why staples like the Gucci Jackie 1961 or a minimal Celine shape remain safer bets than hyper-niche novelties, and why a Loewe or Bottega with clear craft cues can age well. Resale math is not the only filter – but it helps avoid regret.
There is also a change in how the cycle behaves. Instead of single-season mania, star-backed bags now build across quarters. A style can surface in early spring, reappear during Resort shows, then notch a campaign placement by fall. That slow burn suits 2025 budgets and keeps hype from peaking too early.
How to pick a 2025 It bag that lasts
Here is a simple field guide for the next purchase, built for photos and real life.
– Go for medium size – 26 to 32 cm widths tend to photograph well and carry daily needs.
– Favor soft-structured top handles or shoulder hobos – they flatter more outfits than box minis.
– Choose leather first – nappa, calf or signature weaving beats fragile finishes for long wear.
– Pick hardware that whispers – small clasps, tonal metal, minimal logos prolong relevance.
– Check the brand’s momentum – Lyst top-tier standing and frequent celebrity sightings indicate staying power.
– Verify resale support – houses with 80%+ historical retention reduce downside risk.
– Test comfort – strap drop, weight, and zipper reach matter after week two. Sounds basic, definitly saves returns.
The logic ties together. Celebrity visibility kickstarts desire, but the winners of 2025 balance that spark with craft and daily function. Look for a name riding the Lyst wave, a silhouette that works on a coat, and materials that will soften nicely. Add one healthy datapoint about retention, and a great-looking bag turns into a smart one too.