Kaia Gerber’s television appearances keep trending for a reason : the looks speak first. Between the candy‑colored glamour of Apple TV+ hit Palm Royale and the darker punch of American Horror Story, the 23‑year‑old model turned actor has built a small but striking on‑screen style portfolio that viewers rewind for.
Here is the context that matters. Palm Royale premiered on March 20, 2024 on Apple TV+, set in Palm Beach in 1969 across 10 episodes. American Horror Story and its anthology spin‑off American Horror Stories both aired in 2021 on FX and FX on Hulu, with the latter launching on July 15, 2021. Across those shows, Gerber’s styling jumps decades and moods, yet stays precise : clean lines, confident beauty choices, and a silhouette game that reads instantly on camera.
Kaia Gerber on TV : the looks everyone noticed
The main idea is simple : when Gerber is on television, the wardrobe supports the story. In Palm Royale, she leans into late‑60s Palm Beach polish. In AHS, the palette tightens and the textures turn sharp. Different lanes, same clarity.
There is a common problem viewers face though. Screens compress color and scale, which makes it hard to read fabrics and fit at home. Dresses that feel whisper‑light on set can look dense on your TV if the contrast is off. So, audiences search for concrete cues to decode what actually works.
Numbers help. Palm Royale anchors its timeline in 1969, which explains the high waistlines, structured bags, and hair volume that climbs a good couple of centimeters above the crown. In 2021’s AHS universe, episodes skew shorter and tighter, and so do the jackets, hemlines, and liner wings. Different years, different rules.
Palm Royale on Apple TV+ : 1969 glamour in living color
March 20, 2024 marked Gerber’s brightest TV wardrobe to date. Palm Royale paints Palm Beach with saturated pastels, sleek shifts, and neat accessories that read crisp even on smaller screens. The trick seen again and again : tonal coordination from headband to heel, rarely mixing more than two dominant shades.
Fabrics do a lot of the heavy lifting. Think cotton piqué, silk scarves, glossy patent shoes. Necklines stay open to the collarbone, then land with a simple pendant. Hair follows suit with soft lift at the roots and brushed ends that frame the face rather than hide it. The overall silouette is clean, never stiff.
The color story fits the era. Late‑60s Palm Beach loved sherbet tones, and the show mirrors that with mint, peach, and cornflower blue that hold their punch under studio lights. No clutter, no noise, just a well‑aimed pallette that photographs beautifully.
American Horror Story : sharper lines, moodier makeup
Jump to 2021 and the AHS world changes the brief. Darker neutrals dominate, leather shows up, and eyeliner extends in a decisive wing. It is not goth, it is graphic. The camera reads that intent quickly, which is why the looks land even in fast‑cut scenes.
Beauty choices are disciplined. Skin stays satin, not glossy. Lips lean neutral with a single accent shade saved for a key scene. Hair either glass‑straight or tousled with purpose, nothing in between. The message under the surface : control. It matches the tense pacing of the episodes that year.
Why it works on TV comes down to contrast and shape. FX’s grading in 2021 sits cooler than Palm Royale’s warm glow, so black, charcoal, and deep oxblood keep detail without flattening. Add a cropped jacket or a strong shoulder and you get instant on‑screen architecture.
How to recreate Kaia Gerber’s TV looks at home
Translating screen styling to daily life gets easier with a few streamlined moves. Viewers often overcomplicate this part, then give up. No need.
Try this short, practical playbook inspired by what actually appears on screen :
- Pick one era cue only : a 60s headband or a shift dress, not both together.
- Limit outfits to two main colors, then add one metallic accent through jewelry.
- Choose fabrics that hold shape on camera : cotton blends, structured knit, light tweed.
- For AHS‑style makeup, keep eyes graphic and lips muted to maintain balance.
A quick example helps. For a Palm Royale‑leaning day look, go for a mint shift, nude slingbacks, a thin gold chain, and a small box bag. Hair with a touch of crown lift, ends brushed under. For an AHS‑tilted evening, try a cropped black jacket, straight‑leg dark denim, pointed ankle boots, and a clean cat‑eye.
The logic behind both is technical. Television lighting flattens mid‑tones and magnifies edges. That is why Palm Royale’s saturated pastels and neat lines pop, and why AHS’s sharper silhouettes and high contrast stay readable. Anchor your choices to that rule, and every mirror check will match what you saw on screen.