Kylie Jenner and Timothée Chalamet supercharge buzz around Martin Scorsese’s Chanel film and the cult “Marty” Supreme vibe. Dates, numbers, culture crossover.
Two of the world’s most watched names just collided with a nickname that streetwear and cinema share : “Marty”. Timothée Chalamet fronts the Bleu de Chanel campaign directed by Martin Scorsese, released globally on 16 October 2023, and the couple’s visibility has only pushed that promotion into mainstream pop culture.
From a courtside-soft launch to awards season, Kylie Jenner and Timothée Chalamet kept attention high while the Scorsese piece lived online and on billboards. Yes, that Marty. The same shorthand adored by film fans and etched into hype culture after years of Supreme imagery that turned legendary directors into icons beyond the screen.
Kylie Jenner, Timothée Chalamet and the Marty link : Chanel dates that matter
Chanel named Timothée Chalamet the face of Bleu de Chanel on 15 May 2023, before unveiling the Scorsese film on 16 October 2023. The spot tied a Gen Z idol to one of cinema’s most famous storytellers, a pairing that travels fast on feeds and in headlines.
Audience was already primed. The couple’s public debut came at Beyoncé’s Renaissance World Tour stop in Los Angeles on 4 September 2023. Billboard Boxscore later reported that the tour grossed about 579 million dollars in 2023, placing that moment inside one of the year’s biggest live-pop timelines.
The visibility kept rolling. Broadcast on 7 January 2024, the Golden Globes averaged 9.4 million viewers on CBS according to Nielsen figures reported in trade press, and the show’s cutaway shots of Timothée Chalamet multiplied on social networks before the night even ended.
The Supreme effect on hype : why a single image travels
Supreme’s playbook turns cultural figures into instant iconography. It is why the word “Marty” can live as a caption, a tee, a poster, a screenshot. The brand’s reach was validated in corporate ink when VF Corporation said it would acquire Supreme for 2.1 billion dollars in November 2020.
That same shorthand powers luxury when film intersects with fashion. A director nickname becomes a headline. A frame from a fragrance film becomes a mood board. The feedback loop is quick because the references are preloaded in internet memory, then accelerated by celebrity coupling.
Scale matters. Kylie Jenner counts over 400 million Instagram followers in 2025, while Timothée Chalamet’s account sits well above 19 million. Those are native billboards. When either posts a still, a clip, or even a candid around a campaign window, the earned reach rivals paid media for many brands.
Promotion mechanics : numbers, reach, and what brands activate next
Here’s the engine at work. A luxury house sets a film release date tied to a generational star and a director with household-name recognition. A high-interest couple sustains attention across unrelated tentpoles – concerts, award shows, festivals – keeping the campaign context fresh without repeating the same asset.
Search peaks tend to follow those public touchpoints, then spill into resale and streetwear chatter that treats “Marty” like a keyword. That is where Supreme’s legacy of cultural tagging pays off for everyone in the conversation, even when there is no formal crossover on the calendar.
What happens next is rarely complicated. Brands layer the film with smart placements, from out-of-home to short cuts optimized for social video, while stylists seed looks that nod to the campaign’s tone. Retail partners sync windows to the drop cadence. And when thier talent steps out again – even for a non-fashion moment – the halo effect renews the message without buying more airtime.