Lines started forming again before sunrise. Swatch and Omega have kept the MoonSwatch story alive with fresh releases that blend playful design and Speedmaster DNA, headlined by the 2024 Snoopy Moonphase duo and those elusive full-moon drops. Here is what changed, what it costs, and the smartest ways to secure one.
The essentials first. The MoonSwatch “Mission to the Moonphase” arrived in white on 26 March 2024 and in black on 8 April 2024, timed to the total solar eclipse in North America. Both use the same 42 mm Bioceramic case and quartz chronograph format, but add a moonphase display featuring Snoopy. US price launched at 310 dollars. Standard MoonSwatch models, introduced on 26 March 2022 across 11 colorways named for celestial bodies, remain at the core of the line and retailed at 260 dollars in the US. Sales stay in-store only, with daily allocations and no e-commerce.
What’s new in MoonSwatch: Snoopy Moonphase and the full-moon twist
Two clear updates shaped the nouveautés cycle. First, the Snoopy Moonphase: a playful complication that nods to NASA’s Silver Snoopy legacy while keeping the MoonSwatch’s lightweight feel. The white “Full Moon” leans bright and crisp, while the black “New Moon” flips the mood for a stealthier look. Both keep the signature Velcro strap and the tachymeter-style bezel that echoes the Speedmaster silhouette.
Second, the ongoing “Mission to Moonshine Gold” rhythm. Throughout 2023 and into 2024, Swatch released limited batches on full-moon dates, each with a seconds hand coated in Omega’s Moonshine Gold and, at times, subtle themed details tied to that month’s drop. These were store-limited events that sparked quick sellouts and plenty of sidewalk buzz.
Release dates, prices and specs: the confirmed facts
The MoonSwatch story began on 26 March 2022 with 11 models inspired by the Sun, Moon and planets. The case is Bioceramic, a blend Swatch describes as two-thirds ceramic and one-third biosourced material, giving a matte, warm touch on wrist. Diameter sits at 42 mm, water resistance at 30 meters, and the watches ship on a Velcro strap suited to quick on-off and space suit vibes.
Pricing: the 2022 lineup launched at 260 dollars in the US. The MoonSwatch “Mission to the Moonphase” Snoopy editions arrived in 2024 at 310 dollars in the US. Store policy has stayed consistent since day one: select Swatch boutiques only, limited daily quantities, purchase limits per customer, and no online checkout.
Timing: the white Snoopy was released on 26 March 2024, the black on 8 April 2024. The Moonshine Gold runs aligned with full-moon calendars across 2023, creating monthly flash drops that often sold through on day one. While queues vary by city, many stores reported early-morning lines and same-day depletion of allocations.
How to buy a MoonSwatch today without camping in line
There is a pattern to the drops. Deliveries usually land on set weekdays and early mornings see the heaviest traffic. A quick phone call the day before helps confirm if a store expects stock and at what time staff will start wristbanding or line management. Team members will typically share the colorways they received that day, which reduces waiting for nothing.
Flexibility works better than hype-chasing. If the goal is to walk out with a MoonSwatch, consider models beyond the top three crowd magnets. Aim for midweek windows after opening rush. Some stores restock quietly in the afternoon when couriers arrive, which accomodate locals more than queue campers.
For Snoopy Moonphase, timing is everything. The white “Full Moon” and black “New Moon” have seen repeated micro-restocks since spring 2024. Ask about purchase limits, carry ID, and be ready to pay fast. If you miss a day-one batch, the next shipment can be days away rather than weeks, especially in flagship locations.
One more practical point. Bioceramic is light and tough for daily wear, but the 30 m water resistance means splash-friendly rather than pool-proof. The 42 mm case wears flatter than the number suggests, helped by the curved lugs and Velcro strap. If fit worries you, try it on in-store to compare the Moon, Mercury or Venus cases, as color and bezel text can change the on-wrist perception.