Shark FlexStyle, the twistable dryer and multi‑styler that stormed TikTok, keeps trending for one reason : results that look salon without the salon bill. For readers searching “Shark FlexStyle avis”, the quick answer lands here. It targets the Dyson Airwrap’s promise at roughly half the price, with real‑world feedback and lab nods to back it up.
Context matters. Shark lists the FlexStyle system at $299.99 in the United States as of April 2025, while Dyson prices the Airwrap Complete at $599.99 on its site on the same timeline. The FlexStyle launched in 2022 and earned Allure’s Best of Beauty recognition in 2023, cementing its status beyond hype. That set the tone : serious tech, lower entry ticket, big curiosity.
Shark FlexStyle review : key facts, awards, price
Shark’s pitch is simple : a hair dryer that swivels into a styler, plus Coanda airflow that wraps hair around the barrel. The Complete kit includes five attachments, typically two 1.25 inch Auto‑Wrap Curlers, a paddle brush, an oval brush, and a concentrator. Source : Shark official product page, updated 2025.
Price positioning stays the headline. Shark lists $299.99 in the US, while Dyson lists $599.99 for the Airwrap Complete. Sources : Shark and Dyson official sites, April 2025. That 300 dollar gap changes the decision for a lot of shoppers who want bouncy blowouts and soft curls without heat extremes.
Recognition piled on. Allure named FlexStyle a Best of Beauty winner in 2023, a year after launch, a clear sign it impressed beauty editors beyond social clips. The New York Times Wirecutter covered it in 2024 as a credible, lower‑cost multi‑styler option for readers eyeing the Dyson ecosystem.
Price, features, attachments : Shark FlexStyle vs Dyson Airwrap
The FlexStyle runs with three heat settings, three airflow speeds, and a cool shot to set shape. The value sits in the kit. Those 1.25 inch barrels create symmetrical curls with left and right pieces, while the oval brush boosts volume and the paddle brush smooths. Source : Shark product specifications, 2025.
Dyson counters with a wider attachment family and a long track record monitoring airflow temperature dozens of times per second to limit heat exposure. The Airwrap Complete price remains $599.99 on Dyson’s site in 2025, and many will weigh that premium against Shark’s package that covers everyday styling needs without extras.
A quick quality‑of‑life note. FlexStyle’s twist from dryer to styler reduces clutter at the mirror, and the concentrator helps rough‑dry roots before swapping to curlers. Small thing, big impact on speed.
Results on fine, thick, and curly hair : tips, mistakes, and real use
Where people stumble first is prep. Hair should be about 80 percent dry before curling. Too wet and sections slip. Too dry and shape drops faster. The cool shot for a slow count locks the finish in place.
Common mistakes keep showing up in user panels and lab notes. Oversized sections weaken the Coanda wrap. Pulling the barrel away too soon releases the curl before it sets. Skipping tension on the paddle brush leaves frizz at the ends. The fix is simple : smaller sections, hold near the ends for a beat, then cool.
Texture matters. Fine hair tends to grip the auto‑wrap barrels easily and holds soft bends with minimal product. Thick or coarse hair often benefits from the paddle brush first to stretch and smooth, then curl. Curly and coily hair sees the most change when a diffuser is used to define pattern before any brush work. Shark sells a curl‑defining diffuser in specific bundles, listed on its site in 2025.
Independent signals help. Allure’s 2023 award placed FlexStyle in the same conversation as prestige tools, and Wirecutter’s 2024 coverage echoed the idea that shoppers can reach similar looks with the Shark at a far lower price. That alignment between lab circles and everyday testers is rare, and it moved the needle.
Who should pick the Shark FlexStyle : use cases, bundles, and the missing piece
The main question keeps coming back : who wins with Shark in real life. The answer depends on routine, hair type, and budget. Readers who want quick blowouts two or three times a week, travel with one tool instead of three, and care about price per use tend to land here.
Bundles matter. The Complete set covers most bases for straight to wavy textures, while curly shoppers should look for packages that include the diffuser. Shark’s site lists what comes in each kit and updates availability through the year. Checking that list avoids duplicate tools in a drawer.
If heat management is the top priority, both brands monitor temperature and aim to minimize damage through controlled airflow rather than extreme heat. Shark specifies three heat levels and a cool shot on FlexStyle, a clear signal it is built for repeat weekly styling, not one‑off event hair.
Still hesitating. Try this quick filter.
- Want Dyson‑style curls et blowouts at a lower entry price : FlexStyle at $299.99 is the practical pick according to brand pricing in April 2025.
- Need the largest attachment ecosystem and brand‑specific accessories : Dyson’s Airwrap stays the premium route at $599.99 per Dyson’s site.
- Short hair or bangs focus : the concentrator plus paddle brush combo on Shark speeds daily shape without juggling tools.
- Curly routines that start with definition : choose a FlexStyle bundle that includes the diffuser to protect pattern before stretching.
There is one missing piece that often decides it. Time. FlexStyle’s dryer mode tackles roots first, then the auto‑wrap barrels finish shape. For busy mornings, fewer swaps equal fewer steps. Not a spec sheet metric, yet it changes daily use. And that is why interest spiked after launch in 2022 and kept building through 2023 awards into 2025 retail cycles.
Last note before hitting add to cart. Check what attachments you will actually use in the next six months. The right kit turns the $299.99 spend into a tool used several times a week, which definetely beats a pretty box living on a shelf.