There is a reason One/Size clips keep flooding For You pages : creators spray, sweat, rub, then show makeup that barely moves. The brand’s “On ‘Til Dawn” mattifying setting spray and its ultra-smoothing powder are at the heart of the buzz, with videos putting transfer tests front and center. It looks bold, almost theatrical, and that is by design. One/Size, launched in 2020 by creator Patrick Starrr and sold at Sephora, built a reputation on high-performance finishes made for cameras and long nights.
The timing also fits the social shopping moment. TikTok announced 1 billion monthly active users in 2021, a scale that turns a single routine into a global demo in hours. Then TikTok Shop arrived in the United States in September 2023, collapsing discovery and checkout into the same scroll. Add a category on a tear – Circana reported in 2024 that U.S. prestige beauty sales rose 15 percent in 2023 to 31.7 billion dollars – and the recipe for a fast breakout is set.
One/Size on TikTok : what sparked the buzz
Short answer : spectacle plus proof. Creators film “sweat tests”, napkin presses, rain sprays. The tension is simple to grasp, and so are the stakes for oily T-zones that usually melt by noon. When the base stays intact, the clip travels.
There is also a trusted face behind it. Patrick Starrr built an audience of over 4 million subscribers on YouTube with technique-first tutorials and red-carpet glam. That credibility still matters. A pro-style routine becomes less intimidating when the steps are bite-sized in vertical video.
Claims do some lifting too. The “On ‘Til Dawn” bottle promises up to 16-hour wear with a waterproof, transfer-resistant finish. The blurring setting powder is frequently shown softening pores and texture in a single brush pass. When a product is visibly demonstrable in seconds, TikTok gives it a stage.
The viral heroes : On ‘Til Dawn, Blurring Powder, and the primer that locks it in
Start with finish. “On ‘Til Dawn” skews matte and heavy-duty. That suits combination to oily skin, event days, humid nights, and anyone who needs makeup to survive heat and flash photos. Dry or sensitive skin can use it sparingly – mist at arm’s length, two passes max – or limit it to areas that crease or shine.
The Ultimate Blurring Setting Powder shows best when paired with a hydrating base. Light veil under the eyes, then a slightly firmer press around pores on the cheeks. It looks smoother on camera because it diffuses micro-texture that ring lights usually exaggerate. That said, too much powder turns cakey under studio lights. The sweet spot stays thin.
Primers glue the routine together. One/Size’s silicone-forward primer, often called out in routines, helps fill texture so powder skates on top rather than settling. Think of it as a seatbelt before the drive. A pea-size amount is enough for the center of the face where pores read strongest on video.
Is the hype worth it : how to know if One/Size fits your skin and schedule
Goal comes first. Shooting a wedding, a music festival, or an eight-hour shift under warm lights calls for durability. In those cases, a 16-hour wear claim is not a flex, it is insurance. For everyday office wear on normal to dry skin, a lighter setting mist or just powder on the T-zone might feel nicer.
Skin response matters. Fragrance and denatured alcohol are common in extreme-hold sprays across the market, which can tingle or irritate on reactive complexions. Patch test on the jaw before a big day. If sensitivity shows up, switch tactics : keep the One/Size powder for smoothing, but use a fragrance-free setting spray or simply lock cream products with thin powder layers.
Application order changes results. The most stable combos seen on TikTok follow this sequence : hydrating skincare, primer where needed, medium-coverage foundation, targeted concealer, set with blurring powder, then a light mist of setting spray. Let each layer dry for a minute. Rushing is where pilling starts, and that definetly ruins the look on camera.
Context helps with hype. TikTok supercharges word of mouth, but the underlying demand is real. A market that grew 15 percent in prestige beauty revenue in 2023, per Circana, rewards formulas that show instant payoff on video. One/Size leaned into that with finishes that read crisp under harsh lighting. For curiosity buyers, start small : try the mini spray for events or test the powder on a single area. If the mirror check after 6 hours still looks smooth, then scale up.
One last practical note : One/Size is stocked at Sephora and the brand’s site. TikTok Shop listings can be convenient, though official retailers remain safest for shade range accuracy and returns. When the goal is camera-proof makeup that stays put, the viral routine seen in clips is not magic. It is layers built for longevity, timed drying, and a finish engineered to look flawless at arm’s length.